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BetterUp
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Expanding human potential with AI

We braid together world-class coaching, cutting-edge science, and personalized digital experiences all powered by AI to deliver human transformation that’s scalable, accessible, and impactful.

Experiences as unique as every individual

Change is hard. It’s also deeply personal. One-size-fits-all approaches don’t work, but thanks to our proprietary behavioral science, we intimately understand how to foster real, long-term change by uncovering what is vital for growth.

The result? Better coaches, more relevant insights, and the ability to meet your people wherever they are with the resources and support they need to be at their best.

Human-centered
Trust is at the core of everything we do. Our human-centered approach to AI expertly weaves together our 10+ years of coaching expertise, the science of human development, your unique organizational needs, and our dataset to strengthen the things that make us human—not replace them.
Integrated
You’ve got a lot on your plate. You need a partner to integrate seamlessly into your workflow without overhead. Whether that’s your HCM or LMS, we make it easy for your team to deploy and manage your BetterUp programs in a way that maximizes the impact of your existing investments.
Enterprise-grade
Configurable to meet the diverse needs of large enterprises worldwide. With best-in-class security, rigorous trust and safety standards, and an ethical, human-centered approach to AI, the BetterUp platform can be deployed globally while adhering to regional and evolving AI regulations.

How AI powers our platform

We baked AI and machine learning into our platform from day one, so you can be confident that your organization is constantly leveraging the latest technology and behavioral science to help your people grow.

How AI powers our platform

We baked AI and machine learning into our platform from day one, so you can be confident that your organization is constantly leveraging the latest technology and behavioral science to help your people grow.

  1. 1
    For partners

    Imagine instantly knowing which employees would benefit most from coaching. Our intelligence engine does this and more, like identifying your employees' strengths and growth areas, helping you focus your resources more efficiently, predicting employee trends through sentiment analysis, and driving impact on your bottom line.

  1. 1
    For partners

    Imagine instantly knowing which employees would benefit most from coaching. Our intelligence engine does this and more, like identifying your employees' strengths and growth areas, helping you focus your resources more efficiently, predicting employee trends through sentiment analysis, and driving impact on your bottom line.

  2. 2
    For employees

    We can match employees with the perfect BetterUp coach 89% of the time and we’re getting better every day. Our AI tools also help guide employees through tailored learning experiences and personalized assessments that spur growth.

    AI helps our platform listen, adapt, and respond to employees’ unique needs and offers real-time feedback and insights that celebrate their journey toward transformation.

  3. 3
    For coaches

    Our AI features enhance the capabilities of our expert coaches, not replace or mimic them. With the help of BetterUp AI, every coach can perform at their best, whether that means messaging members at crucial times to inspire engagement or automatically sending follow-up summaries after every session. The result? More context, insight, and efficiency to maximize their sessions and workloads.

AI is in our DNA

AI isn’t a fad for us—we’ve been using it for over a decade to enhance every coaching session for maximum impact. Learn how we’re partnering with Stanford to study the impact and ethics of AI in the workplace.
2013
Pioneered digital coaching
Initiated conversational analytics for foundational AI capabilities.
2016
Designed Whole Person Model™
Accelerated large language model approach for talent insights.
2018
Introduced AI-enhancedCoaching sessions
Initial off-platform and scientific studies for AI testing.
2021
Acquired Motive
Introduced enhanced member and coach experience functionalities.
2023
Released BetterUp AI
Integrated GenAI into MSTeams, Workday for organizational transformation.
2024
Acquired Practica and Heyday
Integrated Practica's skills-based AI coaching and Heyday's Coach-focused capabilities into BetterUp.

Protecting privacy, transparency, and trust

Respecting your privacy is paramount. Our commitment to AI ethics, stringent data protection, and member privacy ensures a secure environment. Learn more about why so many of the global Fortune 1000 trust us to coach their people here.

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